News

Derrick “Duckie” Simpson, founder & leader of reggae legends BLACK UHURU, is CALI Strong. One of the most recognized & prolific reggae bands in history for over 50 years.

CALI Strong announces that founder & Chairman, Jennifer Echeverria, has been selected for the Stanford Latino Entrepreneur Leaders Program (SLELP3).

In 2014, Samarria Brevard was the first African American female skateboarder to ever win a Kimberley Diamond Cup Skateboarding World Championship.

Bill Walton, renowned San Diego basketball legend, gets bronze sculpture commemorating his lifelong love of cycling at Ski Beach Park in Mission Bay.

CALI Strong brings a radical new printing process that embeds sharp Full-Color images into the grit of your skateboard grip tape.

Lee “Scratch” Perry is THE man who played a pivotal role in unleashing Bob Marley and the Heptones on the world, and the one credited with inventing dub.

Show off some west coast reggae style with this comfortable King Rasta T-shirt from CALI Strong. Forward thinking and creative, CALI Strong represents California with Authenticity, Innovation, and Heart. Show the world your Livin’ Life CALI Strong.

The CALI Strong Rasta OC Skate Shoe is classic style built for skateboarding. A smart sk8 kick provides a combination of performance and comfort.

Latinos have always had a strong presence in extreme sports, particularly in skateboarding. They have made many contributions that have shaped skate culture.