Grip Tape advances into COLOR. CALI Strong brings a radical new printing process that embeds sharp Full-Color images into the grit of your skateboard grip tape.

Get amazing never achieved before graphics without sacrificing durability or grip performance.

Full sheet graphics that are guaranteed to outlast your board.

Skateboard Full Color Grip Tape Specifications

• 33 inch x 9 inch Skateboard Size
• 80 Grit
• Superior durability for professional use
• Aggressive rock-solid bonding to the deck surface
• Easily trimming without tearing
• High traction grip for maximum control

Longboard Full Color Grip Tape Specifications

• 43 inch x 10 inch Longboard Size
• 60 Grit
• Superior durability for professional use
• Aggressive rock-solid bonding to the deck surface
• Easily trimming without tearing
• High traction grip for maximum control

Endless Waves: CALI Strong Wave Full Color Grip Tape on the CALI Strong Wave Skateboard.

California Sunset Full Color Grip Tape on the CALI Strong Sunset Skateboard.

Lord Rasta Skateboard Full Color Grip Tape

No matter your style of skating, grip tape is essential for staying on your skateboard. There are not any universal scales used to quantify the quality of grip tape, as there’s with wheels or bearings. Personal experience and brand preferences are the guides used by most riders. Although using and purchasing grip tape is pretty clear-cut, it’s among the most significant steps in getting your skateboard or longboard on the road.

Beyond supplying the simple utility of traction, full-color grip tape can now express your personal style and brighten your skateboard or longboard.

Grip tape is a one-time-use sheet, so you are going to want new grip tape when you feel your traction begin to fail, or you get a brand-new deck. When to replace grip tape depends entirely on texture tastes and your traction. CALI Strong has a great selection to upgrade your deck.

Infinite Waves: CALI Strong Wave Full Color Grip Tape on the CALI Strong Wave Skateboard.

California Sunset Full Color Grip Tape on the CALI Strong Sunset Skateboard.

About the Author: Jim Stroesser, “The Brand Master”

With nearly four decades of experience, Jim Stroesser is a driving force in the world of global consumer branding across the sports, fashion, and entertainment industries. His journey from tech rep to CEO of iconic brands showcases his unparalleled ability to transform and elevate businesses.

As Co-Founder and CEO of CALI Strong, a direct-to-consumer sports brand based in San Diego, CA, Jim leads the charge in creating premium sports apparel, footwear, and equipment that embody the California lifestyle.

His legacy as an industry turnaround expert was cemented at Converse, where he spearheaded the brand's resurgence from bankruptcy, elevating its sales from $120 million to $285 million and finally a $305 million acquisition by Nike – a landmark deal that reshaped the industry.

Jim's expertise extends to leadership roles at Nike, Quiksilver, Oakley, LA Gear, Roxy, RL, Pony, Bob Marley and Adio. He currently serves on several boards, including SDSI, where he mentors emerging companies alongside Chairman Bill Walton.