About Us

CALI Strong® empowers YOUth by giving 10% of profits to organizations that help make kids stronger physically, mentally and morally.

CALI Strong is an iconic sports brand that represents the California lifestyle and its "anything's possible" ideology. The CALI Strong attitude shows up in every authentic skateboard, surfboard, snowboard, shoe, t-shirt, and hoodie design worthy enough to be symbolic of the “Mecca of Cool”. The destination promises to be spectacular but more so the journey… Live CALI Strong.

CALI Strong celebrates the greatness of California; the diverse landscape, the history, the diversity, the culture, the people. California represents the crown jewel of United States of America.  California is the 7th largest economy in the world and takes the leadership role in many categories including technology, energy, farming, entertainment and tourism.  California consistently leads the world in advanced concepts, original ideas and continually sets the trends for America and for the rest of the world.   CALI Strong represents everything in popular culture in the great state of California including Action Sports, Music, Fashion, Technology and Hollywood Entertainment. Being CALI Strong means to be alive, vibrant, invigorated, energized and empowered.  It is our battle cry and what we stand for at the San Diego-based CALI Strong brand. California is a place of inspiration and celebration of dreams and dreamers. Its more than a way of life, it is a “go-for-it” philosophy of how to live life to the fullest and to enjoy every facet of the California Dream.

In spite of the current economic conditions or probably because of it; we at CALI Strong feel the time is perfect to launch the next great brand that inspires and motivates people to fulfill their dreams and aspirations. What better defines the American spirit than spitting in the face of adversity, taking on the giants and bringing the fight to our home turf.  We believe in building a brand for the people by the people.

2683 Via De La Valle
Suite G249
Del Mar, CA 92014

CALI Strong Help Desk
Customer Care is available by phone from 10am - 5pm PST, Monday - Friday.