The CALI Strong Rasta OC Skate Shoe is classic style built for skateboarding. A smart sk8 kick provides a combination of performance and comfort. Traditional black laces and a padded collar secure your foot, while the cushioned insole absorbs impact. The cold cement soles give you solid board control while protecting your feet from grip tape and concrete. The premium canvas and suede upper and simple lace up design make these sneakers a California icon.

CALI Strong OC Skate Shoe Tan Gum

CALI Strong OC Skate Shoe Black Black

OC Rasta Skate Shoe

CALI Strong OC Skate Shoe Blue White

CALI Strong OC Skate Shoe B/W

About the Author: Jim Stroesser, “The Brand Master”

With nearly four decades of experience, Jim Stroesser is a driving force in the world of global consumer branding across the sports, fashion, and entertainment industries. His journey from tech rep to CEO of iconic brands showcases his unparalleled ability to transform and elevate businesses.

As Co-Founder and CEO of CALI Strong, a direct-to-consumer sports brand based in San Diego, CA, Jim leads the charge in creating premium sports apparel, footwear, and equipment that embody the California lifestyle.

His legacy as an industry turnaround expert was cemented at Converse, where he spearheaded the brand's resurgence from bankruptcy, elevating its sales from $120 million to $285 million and finally a $305 million acquisition by Nike – a landmark deal that reshaped the industry.

Jim's expertise extends to leadership roles at Nike, Quiksilver, Oakley, LA Gear, Roxy, RL, Pony, Bob Marley and Adio. He currently serves on several boards, including SDSI, where he mentors emerging companies alongside Chairman Bill Walton.