One of California’s most iconic traditions is skateboarding. If you’ve ever been to California, it is likely that you’ve seen people both young and old riding down the street on a skateboard. Today, millions of Californians use skateboards for both work and play, and the skateboarding movement has skyrocketed across the country. What most people do not know is that skateboarding actually traces its roots to California.
The Early Days of Skateboarding
It is said that skateboarding was first developed by surfers near Santa Monica, CA during the 1950s. The popularity of the television show Gidget caused a massive surf craze in Southern California and surfing enthusiasts were looking for a way to surf when the waves were flat. Some of them fixed a piece of wood on top of a disassembled roller skate, and the official trend of “landsurfing” was born. People living inland soon followed suit, and landsurfing took off all over Southern California.
The first National Skateboarding Championships were held in Los Angeles in 1963. This competition brought to life the two different types of skaters: hotdoggers and hill riders. Hotdoggers loved to perform tricks, while hill riders loved to pick up massive speed on the hills. The downside to skateboarding, however, was that the boards were difficult to handle. The invention of the easy to maneuver shortboards in surfing caused skateboarding to die in popularity for a while at the end of the 1960s.
Ups and Downs
Skateboarding began to make a comeback in the mid-1970s with the development of metal wheels and fiberglass decks that allowed for optimal maneuverability and speed. Surfers began to take up skateboarding to try their moves on land before taking them to the water. Soon, skateparks were built all across the country.
Skate parks, however, were not popular with lawmakers. As city and county officials shut many parks down in the 1980s and claimed them as liabilities, laws banning skateboarding began to rise. This led to a resurgence of street skating, and the legal issues surrounding it made the sport fall further and lose mainstream respect.
This era also marked the beginning of video. Through home videos, the country was introduced to Davey Smith, Martin Potter, and Tony Hawk, who is often considered the greatest skater of all time. The depiction of skateboarding in films, such as Back to the Future, served as a catalyst to introduce skateboarding across the globe, and it soon became an international sensation.
The 1990s saw a dip in the economy and many skate shops began to close due to bankruptcy. However, this decade also brought the beginning of the X Games. Tony Hawk shredded up television screens all across the country and skaters could not hold back any longer. Skateboarding exploded in popularity while longboarding was developed by past hill riders looking for a way to pick up speed and cruise on land easily.
Skateboarding In California Today
Today, skateboarding in California remains an iconic tradition. Both Northern and Southern Californians can be seen zooming down the streets on longboards or shredding up skateparks with insane tricks. There are still waves and there are still surfers, but skateboarding has surpassed the water sport in popularity in California.
About the Author: Jim Stroesser
Jim Stroesser has amassed 38 years of experience in global consumer branding across the sports, fashion, and entertainment industries. Starting his career as a tech rep, he ascended to CEO roles with some of the world's leading brands. As the Co-Founder and CEO of CALI Strong Inc., a direct-to-consumer sports brand based in San Diego, CA, Jim has led the company in producing premium apparel, footwear, equipment, and accessories.
His tenure as Owner/Partner at Converse is particularly noteworthy. Jim was pivotal in reviving the brand from bankruptcy in 2001, elevating its value from $120 million to $285 million, and playing a crucial role in its $305 million sale to Nike in 2003, marking one of the century's significant mergers and acquisitions.
Beyond Converse, Jim has held senior management positions at renowned companies such as Nike, Quiksilver, Oakley, LA Gear, Pony, and Adio. He is also actively involved in several boards of directors positions, including SDSI, led by Chairman Bill Walton, which focuses on mentoring companies and assisting in capital raising efforts.