King Rasta T-Shirt

Show off some west coast reggae style with this comfortable King Rasta T-shirt from CALI Strong. Forward thinking and creative, CALI Strong represents California with Authenticity, Innovation, and Heart. Show the world your Livin’ Life CALI Strong.

The meaning behind the King Rasta T-shirt design:

• The Lion with Crown: Represents Jesus Christ as the Lion of Judah. Jesus was a descendant of the tribe of the Kings, which was called Judah. Christ is regarded as the ‘lion of the tribe’ and ‘Root of David’.
• If you look carefully at the mane of the Crowned King, you will find the hidden word CALI Strong.
• The color Red represents the blood of the African people.
• The color Yellow represents the wealth of Africa.
• The color Green represents the fertility of the African land.

About the Author: Jim Stroesser, “The Brand Master”

With nearly four decades of experience, Jim Stroesser is a driving force in the world of global consumer branding across the sports, fashion, and entertainment industries. His journey from tech rep to CEO of iconic brands showcases his unparalleled ability to transform and elevate businesses.

As Co-Founder and CEO of CALI Strong, a direct-to-consumer sports brand based in San Diego, CA, Jim leads the charge in creating premium sports apparel, footwear, and equipment that embody the California lifestyle.

His legacy as an industry turnaround expert was cemented at Converse, where he spearheaded the brand's resurgence from bankruptcy, elevating its sales from $120 million to $285 million and finally a $305 million acquisition by Nike – a landmark deal that reshaped the industry.

Jim's expertise extends to leadership roles at Nike, Quiksilver, Oakley, LA Gear, Roxy, RL, Pony, Bob Marley and Adio. He currently serves on several boards, including SDSI, where he mentors emerging companies alongside Chairman Bill Walton.