The CALI Strong Podcast

About the Author: Jim Stroesser

Jim Stroesser has amassed 38 years of experience in global consumer branding across the sports, fashion, and entertainment industries. Starting his career as a tech rep, he ascended to CEO roles with some of the world's leading brands. As the Co-Founder and CEO of CALI Strong Inc., a direct-to-consumer sports brand based in San Diego, CA, Jim has led the company in producing premium apparel, footwear, equipment, and accessories.

His tenure as Owner/Partner at Converse is particularly noteworthy. Jim was pivotal in reviving the brand from bankruptcy in 2001, elevating its value from $120 million to $285 million, and playing a crucial role in its $305 million sale to Nike in 2003, marking one of the century's significant mergers and acquisitions.

Beyond Converse, Jim has held senior management positions at renowned companies such as Nike, Quiksilver, Oakley, LA Gear, Pony, and Adio. He is also actively involved in several boards of directors positions, including SDSI, led by Chairman Bill Walton, which focuses on mentoring companies and assisting in capital raising efforts.

About the Author: Jim Stroesser, “The Brand Master”

With nearly four decades of experience, Jim Stroesser is a driving force in the world of global consumer branding across the sports, fashion, and entertainment industries. His journey from tech rep to CEO of iconic brands showcases his unparalleled ability to transform and elevate businesses.

As Co-Founder and CEO of CALI Strong, a direct-to-consumer sports brand based in San Diego, CA, Jim leads the charge in creating premium sports apparel, footwear, and equipment that embody the California lifestyle.

His legacy as an industry turnaround expert was cemented at Converse, where he spearheaded the brand's resurgence from bankruptcy, elevating its sales from $120 million to $285 million and finally a $305 million acquisition by Nike – a landmark deal that reshaped the industry.

Jim's expertise extends to leadership roles at Nike, Quiksilver, Oakley, LA Gear, Roxy, RL, Pony, Bob Marley and Adio. He currently serves on several boards, including SDSI, where he mentors emerging companies alongside Chairman Bill Walton.